July 2014, after 17 years in the pharmaceutical industry Olivier Malmendier quits his job and creates his start up. His objective, to create a natural healthy drink. He quickly identifies spirulina, a microalga (cyanobacterium), as the ingredient with the highest nutritional potential.
The craft was all about making a tasteful drink out of this powerful ingredient. A process that took 3 years. B-BLUE, is the first fresh spirulina drink, the first drink composed of oceanic minerals & the first naturally blue drink in the world.